Citas bibligráficas
Arguedas, M., Bardales, M. (2019). Relación entre liderazgo y el desempeño financiero en el área comercial de las principales empresas aseguradoras en Lima, en el año 2019 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/648683
Arguedas, M., Bardales, M. Relación entre liderazgo y el desempeño financiero en el área comercial de las principales empresas aseguradoras en Lima, en el año 2019 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/648683
@misc{renati/1286894,
title = "Relación entre liderazgo y el desempeño financiero en el área comercial de las principales empresas aseguradoras en Lima, en el año 2019",
author = "Bardales Meneses, Manuel Alfonso",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The main purpose of this research work is to study the relationship between leadership and financial performance of the sales force in each of the companies to be evaluated in Lima, within the insurance sector. For this, the leadership styles that are analyzed are the following: Transactional, Transformational and Situational. It should be noted that we are not taking in account the laissez-faire leadership style, since, based on the analyzed investigations, we come to the conclusion that there is no single leadership style, but rather there is always a mixture between them, depending on the situation presented. In accordance to the financial performance, we are considering the profitability indicators, such as ROI and performance on sales. Within the sector on which the following research will be based, we are considering the main insurance companies in Peru, such as Rimac, Pacifico and Mapfre since among the three they house around 60% of the market share in Peru in the last eight years. Finally, we chose to investigate this relationship since there are currently not many researches that evaluate these types of variables jointly. However, there are researches that evaluate leadership with other similar variables, such as productivity, performance, motivation, among others, but not specifically related to financial performance, which is the main purpose of this investigation.
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