Citas bibligráficas
Gutierrez, P., Lopez, J., Peschiera, A., Torres, C., Vega, J. (2019). Emprendimiento de negocio: jala a tu pata [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626550
Gutierrez, P., Lopez, J., Peschiera, A., Torres, C., Vega, J. Emprendimiento de negocio: jala a tu pata [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626550
@misc{renati/1286511,
title = "Emprendimiento de negocio: jala a tu pata",
author = "Vega Huby, Johana Alexandra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
Our Business Entrepreneurship Assignment is about creating an app that is an intermediary between students acting as customers, who need to reach their destination through private cars safely, comfortably and quickly and students with cars playing as drivers that go by similar routes. We set as target market is young university students in the city of Lima from 18 to 24 years of socioeconomic level A, B and C. In addition, our service differs from the competition, since we have as policy to develop CSR activities to preserve the care of the environment. Also, it should be noted that the limeño market is highly attractive due to the growing demand where it says that this year and next year the demand for cars will increase by 250 thousand cars each year. For the development of the project, qualitative and quantitative analysis has been carried out, using tools such as interviews and survey application, with the purpose of determining the behavior of users and measuring the level of acceptance of our project. Finally, the financial plan and the main KPIs of business profitability will be explained and developed, which will allow demonstrating the sustainability, profitability and scalability of the business.
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