Citas bibligráficas
Hurtado, M., Huapaya, M., Queque, E. (2019). Plan estratégico de la empresa Cacao El Rey Industrias SAC [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626448
Hurtado, M., Huapaya, M., Queque, E. Plan estratégico de la empresa Cacao El Rey Industrias SAC [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626448
@mastersthesis{renati/1286433,
title = "Plan estratégico de la empresa Cacao El Rey Industrias SAC",
author = "Queque Luque, Edy Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The purpose of this business plan is to analyze the feasibility of exporting cocoa by-products by setting up a processing plant for grain derivatives for the external market. Taking into account the growing international demand and the potential of Peru for the quality of its products, the company Cacao El Rey, established 10 years ago in Tarapoto, San Martín, decides to enter the foreign market to access new customers and improve revenue of marketing that double the contribution margins. The plant is located in a privileged area, which allows it to directly process cocoa beans and reduce production costs. There are test and quality laboratories, which generate the respective traceability to establish lots with the required standards. The descriptive methodology of this plan was to identify the competition: national medium-sized companies that sell these derivatives abroad. According to the study, it is estimated that demand will be met abroad from July 2019, for which the plant has full capacity and suitable personnel to meet the requirements. At the end of 2018, the company's sales amounted to S / 19 702 000. For the closing of 2019, 2.3 times higher growth is expected, which translates into positive results, with a NPV of S / 7.6 million, using a 10.5%.
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