Bibliographic citations
Puntriano, D., (2019). Factores que influyen en la decisión de compra online en los e-tailing orgánicos en mujeres de 25 a 35 años de NSE A/B en Lima Metropolitana [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626290
Puntriano, D., Factores que influyen en la decisión de compra online en los e-tailing orgánicos en mujeres de 25 a 35 años de NSE A/B en Lima Metropolitana [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626290
@misc{renati/1286331,
title = "Factores que influyen en la decisión de compra online en los e-tailing orgánicos en mujeres de 25 a 35 años de NSE A/B en Lima Metropolitana",
author = "Puntriano Barrera, Daniela",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The purpose of this research is to find out which factors influence the decision to purchase online in organic e-commerce, in women from 25 to 35 years old in Metropolitan Lima. In Peru this tool has not yet been exploited to a great extent, so it is a market potentially rich in opportunities to exploit. The methodology of the research corresponds to a quantitative cross-sectional study of the descriptive type that was applied to a sample of 384 women of the mentioned segment, as well as the qualitative method will be used through in-depth interviews with experts and focus groups. The study is important for the owners of e-commerce to focus more on the most important variables for a public who is more prone to buy products that contribute to their health.
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