Bibliographic citations
Linares, C., Tomey, M., Vásquez, C. (2019). Plan de negocio para una plataforma digital de auto decoración [Trabajo de Investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/626192
Linares, C., Tomey, M., Vásquez, C. Plan de negocio para una plataforma digital de auto decoración [Trabajo de Investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/626192
@mastersthesis{renati/1286286,
title = "Plan de negocio para una plataforma digital de auto decoración",
author = "Vásquez Patiño Paul, Cynthia Silvia",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
The following Research Work is about the creation of a Self-Decoration Platform that will allow users to decorate their own spaces without the need to hire an interior decorator. This business plan is aimed to people for the Socio-economic Level B and C of Lima Metropolitana. A market research was made to ratify the viability of this Business Plan and the value proposition for both the business-to-consumer and business-to-business. To develop this Startup Model, it will require an initial investment of S/.116,550 nuevos soles. The highest investment will be related to the main component of the platform: Augmented Reality. About the revenues, will be derived from the Business to Consumer (B2C) and from the Business to Business (B2B). On the other hand, the expenditure will mostly be from the Marketing Online and Offline, the commercial activities and maintenance of the digital platform. The strategy of this Business Plan is focusing on building a Marketing Online and Offline based on the Experience, Exchange, Evangelism and Everyplace of the Marketing Mix. The aim is to generate audience of potential customers, generate commercial agreements with local enterprises that sales decorative products that will become our principal stakeholders. All this will be done through a simple and intuitive digital platform thanks to the Augmented Reality.
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