Bibliographic citations
Felices, A., Sánchez, J. (2018). Estrategias de internacionalización empleadas por las Tiendas por departamento en el ingreso al mercado peruano y los factores macroeconómicos que intervienen en su desarrollo durante los años 2009-2017 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625869
Felices, A., Sánchez, J. Estrategias de internacionalización empleadas por las Tiendas por departamento en el ingreso al mercado peruano y los factores macroeconómicos que intervienen en su desarrollo durante los años 2009-2017 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/625869
@misc{renati/1286094,
title = "Estrategias de internacionalización empleadas por las Tiendas por departamento en el ingreso al mercado peruano y los factores macroeconómicos que intervienen en su desarrollo durante los años 2009-2017",
author = "Sánchez Gonzales, Joseline Janire",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present work of professional sufficiency studies the sector of the department stores in the Peruvian market during the years 2009 and 2017. In addition, it is explained which were the strategies and income forms of the main foreign department stores and the theories that are behind their incursion.In the same way, the main objective of this research is to establish the relationship that exists between macroeconomic factors with the internationalization of department stores in the Peruvian market during the period 2009 to 2017.Also, the type of research used was quantitative, correlational, non-experimental longitudinal trend design. The statistical technique used was correlational analysis of Rho Spearman. Using the statistical tool SPSS, it is verified whether there is a correlation between macroeconomic factors and the internationalization of department stores Saga Falabella, Ripley and Almacenes París in the Peruvian market. In the case of the Saga Falabella, the competency index is the most important presentation in the internationalization of the same in Peru during the years 2009 and 2017. As for Department Stores Ripley, the GDP is the indicator that correlates with greater significance. However, it is important to mention that, due to the little information available for Almacenes París, an evolutive descriptive analysis can be developed through the graphs showing the macroeconomic indicators that correlate with the internationalization of the company during the years 2013 and 2017. And the results were competitiveness, country risk and ranking Doing Business publishes by the World Bank.
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