Citas bibligráficas
Bastidas, M., Cerna, C., Chiri, M. (2019). Plan de negocios para la creación de un sistema integrado de gestión dirigido a corredores de seguros [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/625883
Bastidas, M., Cerna, C., Chiri, M. Plan de negocios para la creación de un sistema integrado de gestión dirigido a corredores de seguros [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2019. http://hdl.handle.net/10757/625883
@mastersthesis{renati/1286093,
title = "Plan de negocios para la creación de un sistema integrado de gestión dirigido a corredores de seguros",
author = "Chiri Ricse, Manuel Fernando",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2019"
}
In 2017, the insurance and non-life insurance industry in Peru billed close to 11,327 million Soles, 0.6% more than the previous year (Superintendencia de Banca y Seguros, 2016); and it permeated through the GDP in a 1.6%. This scenario shows the wide potential of the industry to continue growing and to keep offering products of individual and massive coverage (Equilibrium, 2018) if we compare it with other markets of the globe. The industry is based in a distribution network of brokers, which is mainly composed of sole proprietorships or family enterprises based in personal commercial efforts, in which the direct or indirect relationship of the owner determines the action scope of the company. However, as their tasks are mainly attended by humans and in physical printed formats, numerous mistakes can occur during the sales cycle. In order to improve the productivity of these enterprises, we propose the creation of Previsor, an Integrated Management System which will allow the insurance brokers to access to their clients’ information in a fast, continuous, and efficient way. The system can be accessed from any device connected to the internet, which will help the brokers to increase their crossed sales and to manage their policy emissions. We estimate that our service will have a monthly payment of US$ 150.00, an investment of $500,000.00 approximately, an NPV of almost US $ 1.7 million, and an IRR of 253%. These are estimations that can make our project a very attractive opportunity for any future investors.
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