Citas bibligráficas
Cochella, F., Castillo, C., Calderón, G. (2018). Plan de Negocio para la implementación de la franquicia de una clínica veterinaria en el Perú [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624888
Cochella, F., Castillo, C., Calderón, G. Plan de Negocio para la implementación de la franquicia de una clínica veterinaria en el Perú [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624888
@mastersthesis{renati/1285372,
title = "Plan de Negocio para la implementación de la franquicia de una clínica veterinaria en el Perú",
author = "Calderón Moya-Méndez, Guillermo",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The objective of this study is to evaluate the technical, economic and financial viability of a business plan for the implementation of the franchise of a Veterinary Clinic in Peru. We have made the business analysis, which describes its conception and develops the strategy and business model, for the catchment of the target audiences. Then, the strategic analysis allowed us to determine the competitive advantages that will allow leading the veterinary franchise sector. With de market study we were able to measure the indirect target market (owners of pets) and the direct target market (franchisees) in order to determine the income made from the royalties. Later, we have made a technical analysis of the business in order to determine the services that will be provided to the franchisees, the organizational structure that will allow the correct implementation of the franchise business and the marketing strategy that will achieve 12 franchises of the target market. When performing the economic analysis, we identified the implementation costs of the business, the incurring expenses and the total investment required for the whole transaction. At the end, the profitability ratios obtained by the financial analysis, showed the financial viability of the project.
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