Bibliographic citations
Marquina, K., Pariona, I., Pérez, E. (2018). Prendas de vestir para mujeres ejecutivas de talla grande « ÓPALO » [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/624191
Marquina, K., Pariona, I., Pérez, E. Prendas de vestir para mujeres ejecutivas de talla grande « ÓPALO » [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/624191
@misc{renati/1285103,
title = "Prendas de vestir para mujeres ejecutivas de talla grande « ÓPALO »",
author = "Pérez Fernandez, Elizabeht",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
The present project on garments for women executives of large size shows us the feasibility of its execution, based on the research carried out in zones 6 and 7 of Metropolitan Lima of the NSE "A" and "B", which allowed to detect an unsatisfied demand due to the lack of stores that provide exclusive attention to this segment. Currently, textile companies produce garments for the masses of the market in the vast majority of small sizes, which generates great frustration among people who suffer from obesity when they make their purchases in different stores because they cannot easily find the right clothes for their taste and measure. The project includes the sale of clothing for women executives of large size, through a physical store and another virtual, which will provide personalized services, pleasant environments and trained personnel to advise on the acquisition of garments. Opalo will be distinguished by its exclusive brand, fashion, quality and prestige prices, as well as the development of its own designs, which will be updated periodically to meet the demands of its customers. For its implementation, it will require an initial investment of S / 173,300, financed by 45% with a bank loan and 55% with the contribution of the shareholders, which it expects to recover by the fourth year of operation.
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