Citas bibligráficas
Espinoza, P., Meza, A., Paiva, F. (2018). Obras por Impuestos: Impacto en la población peruana y en la creación de valor de las empresas - Caso de estudio: Proyecto “Mejoramiento de los servicios educativos de la I. E. N. ° 100, distrito de Huaral, provincia de Huaral - Lima” [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/623857
Espinoza, P., Meza, A., Paiva, F. Obras por Impuestos: Impacto en la población peruana y en la creación de valor de las empresas - Caso de estudio: Proyecto “Mejoramiento de los servicios educativos de la I. E. N. ° 100, distrito de Huaral, provincia de Huaral - Lima” [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2018. http://hdl.handle.net/10757/623857
@mastersthesis{renati/1284910,
title = "Obras por Impuestos: Impacto en la población peruana y en la creación de valor de las empresas - Caso de estudio: Proyecto “Mejoramiento de los servicios educativos de la I. E. N. ° 100, distrito de Huaral, provincia de Huaral - Lima”",
author = "Paiva Lázaro, Fiorella Sharim",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2018"
}
Through the current research, the interaction between private and public management to develop public infrastructure investment projects can be seen to help to reduce the gap of infrastructure in Peru, by using the “Obras por Impuestos” mechanism. We will make an analysis based on qualitative and quantitative methodologies, focused on the “Obras por Impuestos” mechanism as a fundamental key of corporate social responsibility in private companies. The main question that we want to answer with the current research is: Can a private company increase its trademark value and get a better corporate image and reputation? In order to answer said question, we started the research with a theoretical framework which covers the origins of said mechanism, its legal framework, concepts of corporate social responsibility, infrastructure and reputation and corporate image. We have analyzed a case, through surveys and interviews, in which a Public Investment Project was executed by means of the “Obras por Impuestos” mechanism. Among the analysis variables, the impact of the execution of an “Obra por Impuesto” in front of the direct beneficiaries and general people, better reputation for that private company, the communication level or publicity to be given to the executed construction under this mechanism and analyze the creation of the value of the private company. With the results of the research, we will scope conclusions and recommendations as consequence of said research.
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