Citas bibligráficas
Espinoza, I., Auccacusi, L. (2023). Gestión estratégica y exportación de chocolate de las empresas de la asociación de chocolateros del Cusco, 2023 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/6066
Espinoza, I., Auccacusi, L. Gestión estratégica y exportación de chocolate de las empresas de la asociación de chocolateros del Cusco, 2023 []. PE: Universidad Andina del Cusco; 2023. https://hdl.handle.net/20.500.12557/6066
@misc{renati/1128995,
title = "Gestión estratégica y exportación de chocolate de las empresas de la asociación de chocolateros del Cusco, 2023",
author = "Auccacusi Angles, Leydi Rosmery",
publisher = "Universidad Andina del Cusco",
year = "2023"
}
The present research, titled "Strategic management and chocolate export of the companies from the Association of Chocolatiers from Cusco, 2023" aimed to determine to what extent strategic management is related to the export of chocolate of the companies from the Association of Chocolatiers from Cusco. The study employed a quantitative approach within a descriptive/correlational scope, employing a cross-sectional non-experimental design. The research was conducted on the entire population (census) of the companies from the Association of Chocolatiers, with a total of 58 members. The data collection technique employed was a survey, and the instrument used was a questionnaire. The results of the Chi-Square test, with a P-value of 0.000<0.05, and the Spearman correlation with a value of r=0.505, indicate a statistically significant connection between strategic management and chocolate export of the companies from the Association of Chocolatiers from Cusco in 2023. In conclusion, it is established that there is a moderate positive relationship between strategic management and chocolate export of the companies from the Association of Chocolatiers from Cusco in 2023. This demonstrates that improvements in strategic management are associated with enhancements in chocolate export.
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