Bibliographic citations
Gutiérrez, Y., Salvador, F. (2016). Diseño de un plan estratégico para una empresa consultora de servicios forestales en el sector hidrocarburos [Tesis, Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/2207
Gutiérrez, Y., Salvador, F. Diseño de un plan estratégico para una empresa consultora de servicios forestales en el sector hidrocarburos [Tesis]. : Universidad Nacional Agraria La Molina; 2016. https://hdl.handle.net/20.500.12996/2207
@misc{renati/1117114,
title = "Diseño de un plan estratégico para una empresa consultora de servicios forestales en el sector hidrocarburos",
author = "Salvador Ruíz, Fernando Artime",
publisher = "Universidad Nacional Agraria La Molina",
year = "2016"
}
The present work was conducted to develop a strategic plan for an environmental consulting firm in the hydrocarbon sector for the period 2016-2018. Forestsoil is a Peruvian environmental consulting company founded in 1996. The company provides environmental consulting services to companies in sectors such as construction, mining, transport and electricity. However, its core of expertise is in forest environmental services for the hydrocarbon sector in the Peruvian Amazon, which involves rehabilitation works of tropical forest ecosystems and developing activities such as reforestation, biological monitoring, inventories of flora and fauna, forest management permits, training and supervision in revegetation. This work also reviews concepts related to the current situation of the hydrocarbon sector, also concepts on the business model of environmental consulting services required by companies in the sector and the main concepts involving the strategic planning process. The methodology, organized in five stages, follows a qualitative-descriptive approach based on information gathering and reviewing of the processes running in the company. Methodological tools such as internal analysis, external analysis, Porter analysis, the competitive profile matrix (CPM), the SWOT matrix and quantitative strategic planning matrix (QSPM) were used to generate strategies. After formulating the strategic objectives, strategic business guidelines were defined in order to develop the operational plan where strategies and tactics were constructed to achieve these objectives. In addition, key people, resources, time and verification indicators were assigned to those objectives. Finally, conclusions and recommendations in the present work are treated in chapters V and VI, aiming at the company’s accomplishment of the strategic objectives.
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