Citas bibligráficas
López, F., (2019). Estrategias comerciales para posicionar la industria panificadora Ricoson S.A.C. en el mercado de Lima metropolitana [Universidad Nacional Agraria La Molina]. https://hdl.handle.net/20.500.12996/4839
López, F., Estrategias comerciales para posicionar la industria panificadora Ricoson S.A.C. en el mercado de Lima metropolitana []. PE: Universidad Nacional Agraria La Molina; 2019. https://hdl.handle.net/20.500.12996/4839
@misc{renati/1113862,
title = "Estrategias comerciales para posicionar la industria panificadora Ricoson S.A.C. en el mercado de Lima metropolitana",
author = "López Valentín, Franz Gerson",
publisher = "Universidad Nacional Agraria La Molina",
year = "2019"
}
The consumption of breads and cakes nationally and internationally has increased significantly in recent years, being a product of mass consumption in families. The companies producing industrialized bread and pastries in the city of Lima, have the goal of contributing to the growth and search of market opportunities in metropolitan Lima, this work will be beneficial for the Ricoson SAC Bread Industry, a company whose objective is the positioning of its brand RCOSON, is based on the generation of new commercial strategies, which helps in the sustainable sale of the product to improve the living conditions of the company and employees. The present investigation is descriptive and aims to clearly define the behavior of the bread and pastry market in the capital; The objective of this study is to design marketing strategies to develop the management of the RICOSON brand, aimed at the Metropolitan Lima market. The lack of marketing strategies was identified as a general problem, which limits the increase in sales of products from the bakery industry in the San Juan de Lurigancho district. For the field work, the information was obtained from market research through surveys applied to entrepreneurs in Metropolitan Lima. The results obtained identified the lack of promotion, commercialization, absence of commercial strategies, as well as the behavior of the consumer of bread and cakes from the Metropolitan Lima market; the results of the research gave the basis for designing a commercialization strategy for the Ricoson SAC bakery industry and thus position the Metropolitan Lima market.
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