Citas bibligráficas
Cochachin, A., (2024). Las motivaciones y satisfacción del turista nacional que visita el Parque Nacional Huascarán – 2023 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7986
Cochachin, A., Las motivaciones y satisfacción del turista nacional que visita el Parque Nacional Huascarán – 2023 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7986
@misc{renati/1107058,
title = "Las motivaciones y satisfacción del turista nacional que visita el Parque Nacional Huascarán – 2023",
author = "Cochachin Robles, Adamary Daisy",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
Tourism represents an important economic activity for Peru. However, it is necessary to understand the motivations and satisfaction of domestic tourists in order to design strategies to improve the experience and attract more visitors. The objective of this research was to determine the relationship between the motivations and satisfaction of national tourists visiting Huascarán National Park during the year 2023. A quantitative approach was used, with a non-experimental, cross-sectional design. The sample consisted of 384 national tourists. The results indicate that natural beauty, the opportunity for outdoor activities, and interest in local culture are the main motivations. In addition, the quality of tourist services, safety and accessibility were found to be related to satisfaction. It is concluded that there is a moderate relationship between motivations and satisfaction of domestic tourists. Regarding correlational results, a moderate correlation was identified between motivations and tourist satisfaction (Spearman's Rho = 0.545, p < 0.05). Likewise, the dimensions of novelty, knowledge and facilities showed significant correlations with coefficients of 0.690, 0.735 and 0.474 respectively. These findings may be useful for designing strategies to increase the influx of national tourists to Huascarán National Park and improve their overall experience.
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