Citas bibligráficas
Ibañez, A., (2024). Propuesta de un plan de relaciones públicas para potenciar las actividades turísticas de la Municipalidad Provincial de Lambayeque [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7936
Ibañez, A., Propuesta de un plan de relaciones públicas para potenciar las actividades turísticas de la Municipalidad Provincial de Lambayeque []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7936
@misc{renati/1107030,
title = "Propuesta de un plan de relaciones públicas para potenciar las actividades turísticas de la Municipalidad Provincial de Lambayeque",
author = "Ibañez Velezmoro, Alba Mariana de Guadalupe",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The role of Public Relations in municipalities is of vital importance, as it encourages feedback between the entity and the environment, making known the actions and services carried out in favor of citizens. For this reason, a Public Relations Plan was proposed to enhance the tourist activities of the Provincial Municipality of Lambayeque (MPL), whose objectives were to describe the tourist activities of the MPL, identify the PR strategies and tools. PAGES. that strengthen the execution and promotion of the MPL's tourism activities and design the structure of the public relations plan. The research was based on the interpretive paradigm, followed a qualitative methodology and maintained a phenomenological approach. HR experts were demonstrated as study subjects. PAGES. and Tourism, MPL officials and residents of Lambayeque. Thus, the following instruments were applied to the aforementioned subjects: two semi-structured interview guides, a structured interview questionnaire and a focus group question guide. The results obtained revolve around the lack of a HR plan. PAGES. current in the institution; Therefore, in this plan proposal, goals, objectives, strategies and tactics will be considered that will improve the image of Lambayeque as a tourist destination.
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