Citas bibligráficas
Guerrero, W., (2024). Solución de inteligencia de negocios basada en indicadores de gestión y predicción para apoyar a la toma de decisiones del área comercial de una empresa en Chiclayo [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7851
Guerrero, W., Solución de inteligencia de negocios basada en indicadores de gestión y predicción para apoyar a la toma de decisiones del área comercial de una empresa en Chiclayo []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7851
@misc{renati/1106929,
title = "Solución de inteligencia de negocios basada en indicadores de gestión y predicción para apoyar a la toma de decisiones del área comercial de una empresa en Chiclayo",
author = "Guerrero Gamarra, Wilber",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The thesis focused on the implementation of a business intelligence solution aimed at improving decision-making in the commercial area of a company in Chiclayo. Using a hybrid methodology that combined elements of Ralph Kimball and CRISP-DM, remarkable results were achieved. First, the implementation of 100% of the key performance indicators in interactive reports was successfully completed, which were integrated into the transactional system through a customized module. Secondly, it was determined that the "Voting Ensemble" algorithm was the most effective for predicting sales, with a coefficient of determination (R2) of 0.60771, the highest among the tested algorithms. Thirdly, accurate sales predictions were made based on historical data, which were integrated into the reports, providing valuable information about the future profitability of the products. Finally, the evaluation of the quality of the solution according to the ISO/IEC 25010 standard yielded outstanding ratings, highlighting the functional adequacy, usability and maintainability.
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