Bibliographic citations
Palma, B., (2024). Impacto del boca a boca electrónico en la intención de viajar del usuario en la ciudad de Chiclayo, 2023 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7829
Palma, B., Impacto del boca a boca electrónico en la intención de viajar del usuario en la ciudad de Chiclayo, 2023 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7829
@misc{renati/1106918,
title = "Impacto del boca a boca electrónico en la intención de viajar del usuario en la ciudad de Chiclayo, 2023",
author = "Palma Altamirano, Brigith Arleth",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
In the digital age, travel decision-making has been significantly influenced by electronic word of mouth, ranging from reviews on social media to recommendations on travel blogs. This thesis focuses on analyzing the impact of electronic word of mouth on user intention to travel, exploring how the quantity, quality and trust of opinions and experiences shared online affect travelers' decisions. In this study, a quantitative approach was used, carried out through surveys and an analysis of data collected from a representative sample of users where the SPSS V26 application was used. Obtaining as results the existence of the impact between both variables; However, it is highlighted that the greatest impact in relation to its dimensions was quantity and quality, while trust was less related to them. Finally, managers are recommended to develop various marketing and promotion strategies taking care of the environment of their social networks of consumers in the tourism industry.
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