Citas bibligráficas
Adanaque, D., (2024). El proceso de comercialización y su efecto en la rentabilidad de la empresa Grupo Selva Oriente S.A.C, 2020 -2021 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7814
Adanaque, D., El proceso de comercialización y su efecto en la rentabilidad de la empresa Grupo Selva Oriente S.A.C, 2020 -2021 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7814
@misc{renati/1106898,
title = "El proceso de comercialización y su efecto en la rentabilidad de la empresa Grupo Selva Oriente S.A.C, 2020 -2021",
author = "Adanaque Quesquen, Danny Yair",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
In Peru there are several commercial companies, among them we have retailers and wholesalers, who strive every day to distribute their quality products according to the standards demanded by the market. There are cases where commercial companies do not control their marketing processes and therefore affect their profitability and liquidity; Basically, this is when companies grow over time and the magnitude of their revenue increases. Controlling business processes is not a simple task, great care has to be taken when diagnosing the processes and analysis tools that are going to be used. The main objective of this research was to determine the impact of the marketing process on the profitability of Grupo Selva Oriente S.A.C., 2020-2021 Likewise, it has a mixed approach, of applied type, of a descriptive-analytical level not experimental, the technique applied for sampling is non-probabilistic and for data collection the technique of interview and documentary analysis was applied. Finally, when diagnosing the processes, it was determined that the company has deficiencies in the storage process, rotating only 11 times in 2021, therefore, it affects profitability by giving a Net Profit Margin of 0.04 for each sol sold in both periods. In the analysis of the financial ratios, there was minimal growth in profitability and more convenient liquidity in 2021 compared to 2020.
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