Citas bibligráficas
Chumpen, E., (2024). Confianza del cliente y la lealtad a la marca en el contexto de las redes sociales del turismo de Lambayeque, 2022 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7677
Chumpen, E., Confianza del cliente y la lealtad a la marca en el contexto de las redes sociales del turismo de Lambayeque, 2022 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7677
@misc{renati/1106763,
title = "Confianza del cliente y la lealtad a la marca en el contexto de las redes sociales del turismo de Lambayeque, 2022",
author = "Chumpen Cavero, Eros Jahir",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The general objective of this study was to determine the association between customer trust and brand loyalty in the context of social networks of tourism in Lambayeque, 2022.Regarding the methodology, it was applied, with a quantitative approach and correlational level; likewise, it had a cross-sectional non-experimental design. As for the sample, it was made up of 385 internal clients who participated in the questionnaires adapted from Flavián and Guinalíu (2006) to measure trust and Li et al. (2020) to measure brand loyalty. A moderate positive correlation was found between the study variables, this implies that tourists will recommend and maintain their relationship with the tourist social networks they use the most as they trust the service.
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