Citas bibligráficas
Carrion, L., (2024). Marketing interno y compromiso organizacional de los colaboradores del área de atención al cliente de una entidad financiera Chiclayo, 2022 [Universidad Católica Santo Toribio de Mogrovejo]. http://hdl.handle.net/20.500.12423/7646
Carrion, L., Marketing interno y compromiso organizacional de los colaboradores del área de atención al cliente de una entidad financiera Chiclayo, 2022 []. PE: Universidad Católica Santo Toribio de Mogrovejo; 2024. http://hdl.handle.net/20.500.12423/7646
@misc{renati/1106748,
title = "Marketing interno y compromiso organizacional de los colaboradores del área de atención al cliente de una entidad financiera Chiclayo, 2022",
author = "Carrion Flores, Leyter Jhonatan",
publisher = "Universidad Católica Santo Toribio de Mogrovejo",
year = "2024"
}
The importance of the present investigation was to determine the relationship between Internal Marketing and Organizational Commitment in the collaborators of the customer service area of a Chiclayo financial entity, it was carried out considering four objectives, which are, to determine the relationship between the mentioned variables, to identify the level of internal marketing, the level of organizational commitment and finally determine the relationship between the dimensions of internal marketing and the organizational commitment in collaborators in the customer service area, likewise, the research was carried out through the quantitative approach, Of a basic type, with a non-experimental and correlational design, a positive and strong relationship between the mentioned variables was finally obtained as results, which leads to the conclusion of the importance of working with both variables and the benefits that they can bring.
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