Citas bibligráficas
Monteagudo, D., Guzman, N. (2024). Calidad de servicio y fidelización del cliente en la empresa de transportes tours megantoni sociedad de responsabilidad limitada, Quillabamba - La Convención, 2024 [Universidad Andina del Cusco]. https://hdl.handle.net/20.500.12557/7258
Monteagudo, D., Guzman, N. Calidad de servicio y fidelización del cliente en la empresa de transportes tours megantoni sociedad de responsabilidad limitada, Quillabamba - La Convención, 2024 []. PE: Universidad Andina del Cusco; 2024. https://hdl.handle.net/20.500.12557/7258
@misc{renati/1059892,
title = "Calidad de servicio y fidelización del cliente en la empresa de transportes tours megantoni sociedad de responsabilidad limitada, Quillabamba - La Convención, 2024",
author = "Guzman Asarpay, Nohelia",
publisher = "Universidad Andina del Cusco",
year = "2024"
}
The objective of the study was to determine the relationship between service quality and customer loyalty of the company Transports Tours Megantoni Limited Liability Company, Quillabamba - La Convention, 2024. The methodology was quantitative, with a correlational scope and non-experimental design. It considered a probabilistic sample of 257 users of the Tours transportation company. The technique was the survey, and the instrument was the questionnaire. It was concluded that the Spearman's Rho relationship is 0.656, showing a considerable positive correlation, with a level of significance (p=0.000<0.05), where the null hypothesis is rejected and the alternative hypothesis is accepted, where the quality of service has a significant relationship with the customer loyalty of the company Transports Tours Megantoni Limited Liability Company, Quillabamba - La Convention, 2024. Likewise, 58% of the surveyed users mentioned that the quality of service is regular and 63% of the respondents mentioned that the company's customer loyalty is regular.
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