Citas bibligráficas
Chacaliaza, J., (2021). Modelo basado en técnicas de minería de datos para la segmentación de clientes en la empresa distribuidora Suministros del oriente SA [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4200
Chacaliaza, J., Modelo basado en técnicas de minería de datos para la segmentación de clientes en la empresa distribuidora Suministros del oriente SA []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/4200
@misc{renati/1059454,
title = "Modelo basado en técnicas de minería de datos para la segmentación de clientes en la empresa distribuidora Suministros del oriente SA",
author = "Chacaliaza Almeyda, Jaime Hugo",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
This research entitled: "Model based on data mining techniques for customer segmentation in the distribution company Suministros del Oriente SA", had as general objective: To design a model based on data mining techniques for customer segmentation in the distribution company Suministros del Oriente SA. The methods used were applied research at a descriptive level and descriptive-correlational design. For the design of the model the KDD methodology was used for the whole data mining process combining also the RFM analysis and the quartiles approach, in the data extracted from the ERP system of the organization using the R language. Concluding that the model based on data mining techniques segmented the customers of the distribution company Suministros del Oriente SA (Hi).
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