Citas bibligráficas
Arce, D., (2023). Impacto de las TICs en la competitividad empresarial de las Pymes del Distrito de Tarapoto, 2020 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5371
Arce, D., Impacto de las TICs en la competitividad empresarial de las Pymes del Distrito de Tarapoto, 2020 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5371
@misc{renati/1058971,
title = "Impacto de las TICs en la competitividad empresarial de las Pymes del Distrito de Tarapoto, 2020",
author = "Arce Arbildo, Diana",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
"Impact of TICs on the Business Competitiveness of SMEs in the District of Tarapoto, 2020". Companies constantly strive to differentiate themselves in the market by offering high-quality goods and services that meet customer demands, but to do so they must adapt to the use of computer and communication tools. By doing this, they look for new opportunities to stand out from the crowd and earn the trust of customers. For this reason, the main objective was: to determine the relational link between the impact of information and communication technologies towards business competitiveness; whose specific objectives were: to identify the relational link between acceptance, availability, use and training in the use of ICTs towards business competitiveness. The methodology was of the applied type, descriptive-correlational level and non-experimental design; With a sample of 41 SMEs in charge of producing food and beverages, the survey was used as a technique, while the questionnaire was used as instruments. Descriptive and inferential analyzes were used to evaluate the variables and respond to the established correlational objectives. The main findings displayed a significant and positive connotation relationship between acceptance, availability, use and training in the use of ICTs towards business competitiveness (Rho=0.605; 0.576; 0.557 and 0.591; sig=0.000). Concluding that there is a significant and positive relationship between the variables with a Rho Spearman coefficient equal to 0.605.
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