Citas bibligráficas
Angulo, K., (2021). Publicidad engañosa y su influencia en el daño concurrencial lícito en los usuarios del sector telefonía, distrito de Tarapoto, 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4182
Angulo, K., Publicidad engañosa y su influencia en el daño concurrencial lícito en los usuarios del sector telefonía, distrito de Tarapoto, 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/4182
@misc{renati/1058938,
title = "Publicidad engañosa y su influencia en el daño concurrencial lícito en los usuarios del sector telefonía, distrito de Tarapoto, 2019",
author = "Angulo Grandez, Karol Viviana",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The present study "Misleading advertising and its influence on the lawful competitive damage in users of the telephony sector, district of Tarapoto, 2019" aimed to analyze the influence of misleading advertising on the lawful competitive damage in users of the telephony sector, district of Tarapoto, 2019. For this purpose, a basic study was considered, with a quantitative approach, a simple descriptive level, with a non-experimental cross-sectional design. It was conformed by a sample of 30 analyzed files, applying a Lickert scale questionnaire, obtaining results of misleading advertising that shows a high level of 64% while the lawful concurrent damage was 70% prevalently high. It was concluded that misleading advertising influences the concurrent damage at a level of 64.8%, thus accepting the hypothesis of the study, in addition to the theory so refers.
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