Citas bibligráficas
Becerra, G., Rios, J. (2022). Aplicación de Design Thinking a preferencias de consumidores de Tarapoto para desarrollo de preformados de tilapia, paco y gamitana [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4581
Becerra, G., Rios, J. Aplicación de Design Thinking a preferencias de consumidores de Tarapoto para desarrollo de preformados de tilapia, paco y gamitana []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4581
@misc{renati/1058123,
title = "Aplicación de Design Thinking a preferencias de consumidores de Tarapoto para desarrollo de preformados de tilapia, paco y gamitana",
author = "Rios Culqui, Jhan Paol",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
The objective of this research is to determine the consumers' preferences in Tarapoto for the development of preformed tilapia, pacu and gamitana fish through the application of design thinking process. The methodology used is based on the selection of a stratified probability sample of a total of 137 persons: 70 in Tarapoto, 30 in Morales and 37 in La Banda de Shilcayo. The research is applied at the descriptive-explanatory level and the design is non-experimental using the analytical-inductive method. The techniques and instruments for data collection were the survey and the questionnaire as an instrument, data processing and analysis were carried out in order to contrast the hypothesis proposed. The results of the research, as well as the discussion of these results, demonstrate the existence of consumer empathy for the development of the product as a potential market exists. The hypothesis was contrasted in that sense and the main conclusion is that the proposed strategies will allow the development of Tilapia, Pacu and Gamitana fish preformed products.
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