Citas bibligráficas
Zaldivar, S., Urrelo, J. (2018). Gestión de marketing y satisfacción de los clientes de la Empresa Nor Peruana S.A. Tarapoto – 2015 [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/3122
Zaldivar, S., Urrelo, J. Gestión de marketing y satisfacción de los clientes de la Empresa Nor Peruana S.A. Tarapoto – 2015 [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/3122
@misc{renati/1057700,
title = "Gestión de marketing y satisfacción de los clientes de la Empresa Nor Peruana S.A. Tarapoto – 2015",
author = "Urrelo Jorge, John Angello",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
The following research aims to establish the relationship between marketing management and the level of customer satisfaction, where the local environment has been perceived that economy driven by the construction sector in the city of Tarapoto has allowed different companies to come out afloat in terms of building materials sales. One company was Nor Peruana Co. 265 Maynas street, where the analysis lies fundamentally in marketing and management developing, according its manager who indicates that only have been making use of web pages and the schedule of events of race, in that sense, it is believed that these activities do not come to have an impact on service satisfaction, this is due not to apply the concepts of prices, promotions, products in an appropriate manner. The research has shown by the total of customers of Nor Peruana Company headquarters located on 265 Maynas street, which amounts to 879 monthly, between companies and natural persons, with a non-experimental design, using data collection methods, instruments, and the respective presentation according to its objective, using tables and graphics with the statistical programs Excel and SPSS. In that sense the statistical test applied as is the correlation of Pearson shows that there is a significant relationship between the variables object of study this due to the fact that the p-value is less than 0.05 (000), by which it is inferred that to carry out a better management Marketing will reach a greater satisfaction by the customer, this way it accepts the alternative hypothesis.
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