Citas bibligráficas
Fernandez, M., (2018). Propuesta de un centro empresarial para la organización de la actividad comercial del cacao en San Martín [Tesis, Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/2700
Fernandez, M., Propuesta de un centro empresarial para la organización de la actividad comercial del cacao en San Martín [Tesis]. PE: Universidad Nacional de San Martín. Fondo Editorial; 2018. http://hdl.handle.net/11458/2700
@misc{renati/1056041,
title = "Propuesta de un centro empresarial para la organización de la actividad comercial del cacao en San Martín",
author = "Fernandez Ruiz, Maria Gracia",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2018"
}
The following research was aimed at knowing the production of Cocoa and designing a proposal for this trade activity in the Region of San Martin based on this data. It was found that the production of Cocoa had a pronounced increase of 57.4% in 2014 because of the exports to satisfy mainly the demand of cocoa and cocoa-derived products in Europe. An amount of 94 countries were the destiny of these Peruvian products. In 2014, 81,651 tons of cocoa and its derived products were produced in the national boarders; however, 47% of this was produced in the Region of San Martin being the most productive region. Nevertheless, some breakpoints affect the process of export such as low rate of business partnership, inefficient business management, low coverage of the export demand due to the low rate of volumes traded, geographical distance of the storage centers and the capitalization of the prices by the brokers. Therefore, a Business Center was designed as an architectural proposal which supports to organize the trade activity in San Martin in order to consolidate and make sustainable the economy growth of the cocoa trade. This center would house the 26 cocoa organizations with all the necessary facilities to be a leading region in cocoa export and training the growers. This proposal will reinforce the cocoa market positioning of San Martin, as well as, the improvement of the technical-productive management and the trading knowledge of the producers, in order to promote the growth of the export capacity to satisfy the national and international demand obtaining better prices among others.
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