Citas bibligráficas
Pinedo, J., Villamar, N. (2023). Social media marketing y la promoción del restaurante El Tambito, Tarapoto, 2021 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5205
Pinedo, J., Villamar, N. Social media marketing y la promoción del restaurante El Tambito, Tarapoto, 2021 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5205
@misc{renati/1055798,
title = "Social media marketing y la promoción del restaurante El Tambito, Tarapoto, 2021",
author = "Villamar Saavedra, Natalia",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
Social media marketing and the promotion of the restaurant El Tambito, Tarapoto, 2021 The general objective of this research entitled "Social media marketing and the promotion of the restaurant El Tambito, Tarapoto, 2021" was to determine the relationship between social media marketing and the promotion of the restaurant El Tambito, Tarapoto, 2021. Methodologically, it is structured as a non-experimental, basic study, working with 384 clients of the restaurant El Tambito in the city of Tarapoto, a survey was applied as a technique and a questionnaire as an instrument. Thus, the following conclusion was reached, referring to the general objective, after applying Pearson's test, it was evidenced that there is a positive and high relationship between the variables Social media marketing and Promotion, therefore, the hypothesis is accepted; on the other hand, taking into account the highest correlation point, specific objective 5 obtained a correlation value of 0.831 after Pearson’s test application, thus showing a positive and high relationship between the networking branding dimension and the promotion variable.
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