Citas bibligráficas
Torres, W., (2022). Programa de coaching y su efecto en la competitividad de los comerciantes del mercado N°3 Barrio Huayco - Tarapoto 2020 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4529
Torres, W., Programa de coaching y su efecto en la competitividad de los comerciantes del mercado N°3 Barrio Huayco - Tarapoto 2020 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2022. http://hdl.handle.net/11458/4529
@phdthesis{renati/1055267,
title = "Programa de coaching y su efecto en la competitividad de los comerciantes del mercado N°3 Barrio Huayco - Tarapoto 2020",
author = "Torres Reategui, Wilfredo",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2022"
}
The research entitled: "Coaching program and its effect on the competitiveness of the merchants of the market N°3 Barrio Huayco - Tarapoto 2022", had as general objective to determine the effect produced by the coaching program on the competitiveness of the market's merchants. The study was quantitative, explanatory and experimental. The sample consisted of 30 micro-merchants and the questionnaire was used as an instrument. The findings reported that there is a significant effect of the implementation of the coaching program on the traders' competitiveness (Z=-3.970, p= .000); also, significant effects of the program on the following dimensions: Strategic planning (Z=-3.636, p= .000); operational quality (Z=-3.961, p= .000), marketing (Z=-3.801, p= .000); accounting and finance (Z=-4.111, p= .000) and human resources (Z=-3.625, p= .000). On the other hand, the coaching program proposal aimed at increasing the competitiveness of microentrepreneurs was designed in terms of five objectives involving the improvement of performance in the five dimensions above mentioned. Therefore, it is feasible to conclude that the research hypothesis has been validated.
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