Citas bibligráficas
Davila, N., Roque, A. (2021). Características de los productos por emprendimiento y la decisión de compra de los consumidores de la ciudad de Tarapoto, 2019 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4519
Davila, N., Roque, A. Características de los productos por emprendimiento y la decisión de compra de los consumidores de la ciudad de Tarapoto, 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/4519
@misc{renati/1054898,
title = "Características de los productos por emprendimiento y la decisión de compra de los consumidores de la ciudad de Tarapoto, 2019",
author = "Roque Santos, Analy",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The research entitled "Characteristics of products per venture and the consumers' purchase decision in the city of Tarapoto, 2019", had the general objective of determining the relationship between the characteristics of products per venture and the consumers' purchase decision in the city of Tarapoto, 2019. It was an applied study; the research design is non-experimental, likewise, the research had a study sample of 384 consumers from the city of Tarapoto, which were used as data collection surveys for both variables, which were applied to what the sample stipulates. The following conclusion was reached with respect to the general objective, according to the statistics used to measure the significant relationship, the Spearman's Rho test was performed, where a high significant relationship was observed between the characteristics of the products per venture and the purchase decision because the p value is 0.772, at the same time it can be concluded that the alternative hypothesis is accepted. In addition, the dimension that had more significance with the variable characteristics of the products was the generation of awareness because the P value (Bilateral Sig.) is < 0.05, i.e. "0.000"; likewise it was observed that the correlation coefficient shows a positive value of 0.618 which shows that the correlation is medium high, which is why the specific hypothesis is accepted, stating that "There is a significant relationship between the characteristics of the products per venture and the awareness in the purchase decision of consumers in the city of Tarapoto, 2019.
Este ítem está sujeto a una licencia Creative Commons Licencia Creative Commons