Citas bibligráficas
Rodrigo, G., (2022). La atención al cliente y su relación con el posicionamiento del mercado de la empresa Plaza Vea Tarapoto 2019 [Universidad Nacional de San Martín. Fondo Editorial.]. http://hdl.handle.net/11458/4441
Rodrigo, G., La atención al cliente y su relación con el posicionamiento del mercado de la empresa Plaza Vea Tarapoto 2019 []. PE: Universidad Nacional de San Martín. Fondo Editorial.; 2022. http://hdl.handle.net/11458/4441
@misc{renati/1054782,
title = "La atención al cliente y su relación con el posicionamiento del mercado de la empresa Plaza Vea Tarapoto 2019",
author = "Rodrigo Lozano, Geily Melanne",
publisher = "Universidad Nacional de San Martín. Fondo Editorial.",
year = "2022"
}
The general objective of this study was to determine the relationship between customer service and market positioning of the company Plaza Vea Tarapoto 2019. Regarding the methodology, the research was applied, with a correlational level and non-experimental cross-sectional design. Likewise, the population consisted of 60,000 customers registered during 2019, out of which 382 individuals were selected for the sample and contributed to the development of the study by responding to questionnaires related to each variable, which were applied as data collection instruments through the survey technique. The main results showed that the company has a medium level of customer service (79%) and a medium level of market positioning (54%). It was also confirmed that perceived functional quality, perceived technical quality, perceived value, trust and expectations are significantly related to market positioning, given that the Pearson test obtained a significance equal to 0.001 and r values = 0.530; 0.456; 0.512; 0.489 and 0.495, respectively. Finally, it was possible to conclude that the study variables have a considerable positive correlation with a p-value = 0.001 and a coefficient r = 0.786, thus confirming that there is a significant relationship between customer service and market positioning of the company Plaza Vea Tarapoto 2019; it was also determined that customer service positively influences market positioning by 62%.
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