Bibliographic citations
Cabanillas, J., (2023). Las Tecnologías de Información y Comunicación – TIC y la rentabilidad de restaurantes en tiempos de covid, Tarapoto, 2021 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5839
Cabanillas, J., Las Tecnologías de Información y Comunicación – TIC y la rentabilidad de restaurantes en tiempos de covid, Tarapoto, 2021 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5839
@mastersthesis{renati/1054579,
title = "Las Tecnologías de Información y Comunicación – TIC y la rentabilidad de restaurantes en tiempos de covid, Tarapoto, 2021",
author = "Cabanillas Davila, Jack Christian",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
Information and Communication Technologies - ICTs and the profitability of restaurants in the city of Tarapoto, year 2021 The general objective of the research was to determine the relationship between information and communication technologies (ICT) and the profitability of restaurants in the city of Tarapoto, year 2021. It is an applied and quantitative study, with a descriptive correlational level and non-experimental cross-sectional design, the population was made up of 38 categorized restaurants in the city of Tarapoto, and a sample of 30 restaurants was chosen, whose size was defined by convenience and using simple probability sampling, employing the instruments of the questionnaire and the documentary analysis form. The results show that, Information and Communication Technologies - ICT in restaurants in times of covid, Tarapoto, 2021 are used efficiently in the productive processes in 37.2% of the restaurants and regular with 47.8%, and regarding the relationship with customers, it was efficiently in 56.7% and regular with 37. 5%. Social networks such as Facebook and WhatsApp were used in 100% of the cases. The level of profitability of the restaurants in Tarapoto is valued as regular in 59.2% of them, where the profitability factors achieve a value of regular of 51.7% and in terms of the financial ratios of regular with 66.7%. It is concluded that there is a direct, significant, positive, moderate and high relationship between Information and Communication Technologies - ICT and the profitability of restaurants in times of covid, Tarapoto, 2021, calculated with Spearman's Rho that obtains a value of 0.783 and the coefficient of determination equal to 0.6131.
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