Citas bibligráficas
Gonzales, M., Sangama, E. (2021). Mercado potencial y su relacion con las ventas de la empresa Centro Distribuidor de Plásticos Peru S.A.C., Tarapoto 2018 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/4261
Gonzales, M., Sangama, E. Mercado potencial y su relacion con las ventas de la empresa Centro Distribuidor de Plásticos Peru S.A.C., Tarapoto 2018 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2021. http://hdl.handle.net/11458/4261
@misc{renati/1054190,
title = "Mercado potencial y su relacion con las ventas de la empresa Centro Distribuidor de Plásticos Peru S.A.C., Tarapoto 2018",
author = "Sangama Urrelo, Eulogio",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2021"
}
The purpose of the present study "The potential market and its relationship with the sales of the company Centro Distribuidor de Plásticos Perú S.A.C., Tarapoto 2018", was to relate the potential market with the sales, in order to know how the company is currently operating in the market, in order to know the customers' perception of the company. The first variable is the potential market, which is studied at the level of dimensions that are: price, promotion, product and place, and in the second variable, which is sales, dimensions are: demand and supply, which were very important in the research, helping us in the description of the problems, for which a sample of 183 potential customers were interviewed in order to obtain relevant information based on the two variables, to fulfill the objectives set out in the study. This was an applied study, correlational level and non-experimental design, in the research the survey and questionnaires were applied, elaborating questions related to the indicators of each dimension for the first and for the second variable, in order to know what was the perception of customers on the variables studied in the district of Tarapoto in the period 2018. The result showed that the relationship is direct, but this relationship is very weak, therefore, the Hi is accepted: There is a direct relationship between potential market and sales in the company Centro Distribuidor de Plásticos Perú S.A.C., Tarapoto 2018, accepting the alternative hypothesis (Hi), in the present research.
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