Bibliographic citations
Ruiz, E., (2023). Asociación entre la gestión empresarial y la competitividad de las Mypes del sector comercial de la ciudad de Tarapoto, 2022 [Universidad Nacional de San Martín. Fondo Editorial]. http://hdl.handle.net/11458/5098
Ruiz, E., Asociación entre la gestión empresarial y la competitividad de las Mypes del sector comercial de la ciudad de Tarapoto, 2022 []. PE: Universidad Nacional de San Martín. Fondo Editorial; 2023. http://hdl.handle.net/11458/5098
@phdthesis{renati/1053780,
title = "Asociación entre la gestión empresarial y la competitividad de las Mypes del sector comercial de la ciudad de Tarapoto, 2022",
author = "Ruiz Trigozo, Elmer",
publisher = "Universidad Nacional de San Martín. Fondo Editorial",
year = "2023"
}
The general objective of the present work is to determine the association between business management and the MSMEs' competitiveness in the commercial sector of the city of Tarapoto, 2022. The study was framed in a basic research, correlational level and non-experimental design; the survey technique was used, measuring how the MSMEs of the commercial sector of the city of Tarapoto are providing their services, through a questionnaire based on 24 and 28 items that was applied to a selected sample of the city. Finally, the results obtained through Spearman' s correlation analysis indicate that there is a high positive correlation between business management and competitiveness, the correlation coefficient of 0.673 and the p-value of less than 0.05 support the assertion of a significant relationship between these two variables. These results highlight the importance of effective business management in the context of organizational competitiveness.
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