Citas bibligráficas
Aliaga, R., Cardenas, A., Cordova, M., Diaz, E. (2024). PLAN DE NEGOCIOS PARA UN CENTRO DE ATENCIÓN INTEGRAL PARA JÓVENES Y ADULTOS CON SOBREPESO Y OBESIDAD EN LIMA, PERÚ [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683791
Aliaga, R., Cardenas, A., Cordova, M., Diaz, E. PLAN DE NEGOCIOS PARA UN CENTRO DE ATENCIÓN INTEGRAL PARA JÓVENES Y ADULTOS CON SOBREPESO Y OBESIDAD EN LIMA, PERÚ [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683791
@mastersthesis{renati/1052236,
title = "PLAN DE NEGOCIOS PARA UN CENTRO DE ATENCIÓN INTEGRAL PARA JÓVENES Y ADULTOS CON SOBREPESO Y OBESIDAD EN LIMA, PERÚ",
author = "Diaz Garrido, Evelym Grimanesa",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The conditions of obesity and overweight are growing constantly not only in our country but globally, associated with comorbidities that could generate medical care conditions and additional expenses that are required for the treatment of complications that can affect the patient and also could prolong their hospital stay. In that regard our business plan is a response to cover those needs for information and provide comprehensive and specialized care for individuals. The primary objective of this business plan is to determine the economic, financial and technical viability of a central medical care to young and adults with obesity and overweight located in Santiago de Surco district. In metropolitan Lima and at the domestic level there are no centers focused on these health problems nor the variety of professionals dedicated to obese and overweight and the comorbidities that they entail. The central medical care will have specialities such as: endocrinology, nutrition, psychology, physical therapy, laboratory, pharmacy and aesthetic, which gives us an enormous competitive advantage for our business, since our valuable proposal is that our customers receive comprehensive treatment in only one place. For the fragmentation of our customers, we considered: 1. Socioeconomic levels: man and women from the socioeconomic levels B, C and D from Santiago de Surco, San Juan de Miraflores, Villa el Salvador, Villa Maria del Triunfo, San Borja and Surquillo districts. 2. Age groups: youths aged between 18 to 29, young adults aged between 30 to 44, adults aged between 45 to 59, elderly adults aged 60 and over. 3. Common characteristics: People with overweight, people with obesity, people who already have a diagnosis that require continued treatment or resuming their treatment and people with hormonal problems. Medical suppliers, service providers, national health institutions, schools, academic institutions and city halls will be considered as our key partners. For our brand positioning will be use strategies such as: Infographics with data and statistics of interest to people, which will be in physical presentation for distribution and will circulate through social networks. Partnership with the city halls and schools so that through information campaigns, talks and future presentations with a major exposure of our services and therefore promote food environments and healthy lifestyles. Vehicular advertising will be placed on the electric trains at its various stops for constant familiarization of the people with our brand on their trips, in consideration of the fact that the electric train is a main form of transport which covers our target district. WhatsApp, making a more personalized service so the patient himself could have that familiarity with our service and who gives us the authorization to send it to him. Additionally, we will use the growth of social media platforms such as TikTok, Instagram and Facebook to create ties and connections between us and users. Our income generation will be through medical appointments, healthcare packages, pharmacy units rental, laboratory exams and so on. We expected in the first year an income of S/.1,895,640, beginning the second year with a productive growth increase in sales by 2 % annually, in 5 years we project income of S/. 2,051,902 and a consolidated net earnings of S/.835,636. In our economic assessment we got a Net Present Value (NPV) of S/. 3,196,357, which indicate the profitability of our project, with the Internal Rate of Return (IRR) exceeds the expected profitability of 10 % of the Financing Option Cost, since the latter being the minimum investors expect to achieve in the profitability for their inputs to the project. Analyzing possible risks, even being 50% less than the projected income, still there is an internal rate of return of 145% to the project. Considering that overweight, obesity and all physical and emotional problems are significant problems to public health, it is necessary to have a specialized center for their attention. With our business plan we want to contribute to the health of our customers providing them with comprehensive care and constant advice.
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