Citas bibligráficas
Lopez, N., Ludeña, C. (2024). Plan de negocio para la implementación de un programa de atención nutricional especializada a domicilio [Trabajo de investigación, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683796
Lopez, N., Ludeña, C. Plan de negocio para la implementación de un programa de atención nutricional especializada a domicilio [Trabajo de investigación]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683796
@mastersthesis{renati/1052233,
title = "Plan de negocio para la implementación de un programa de atención nutricional especializada a domicilio",
author = "Ludeña Carrillo, Cinthya Mayra",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The present research work seeks to develop a business plan for the creation of a company that provides a specialized nutritional care program to patients with chronic diseases who are bedridden and with long-term care at home in zone 7 of Metropolitan Lima, characterized by a personalized and differentiated service through exclusive programs of nutritional consultations, medical consultations, physical therapy, and analysis that will allow knowing the real needs of the patient, integrating their family in their recovery through excellent health, nutrition and welfare. An active customer attraction campaign will be implemented through the use of social networks to promote its benefits, and alliances and agreements can be created to maintain a presence in the district of the market segment to be served. This proposal is aimed at the private sector that is booming and with interest in investments, giving greater viability to the proposed project. Regarding the financial aspect, it could be demonstrated that the project is viable, since favorable results were obtained both in the IRR (78%), and in the NPV (+282,087.26). In the financial statements, beneficial results were observed during the 5 years in which the project will be executed. It managed to establish a net profit of between 3% and 24% during said period, likewise, the EBIT showed a positive result between 13% and 27%, thus meaning that the company will be able to maintain its basic operations without considering the tax expense.
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