Citas bibligráficas
Quispe, M., (2024). Impacto de la emergencia sanitaria ocasionada por el COVID-19 en la banca digital en Trujillo, año 2020 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/21151
Quispe, M., Impacto de la emergencia sanitaria ocasionada por el COVID-19 en la banca digital en Trujillo, año 2020 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/21151
@mastersthesis{renati/1048868,
title = "Impacto de la emergencia sanitaria ocasionada por el COVID-19 en la banca digital en Trujillo, año 2020",
author = "Quispe Villarreal, Milagros del Carmen",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
The objective of this research work is non-experimental, descriptive - correlational and longitudinal, to determine the impact of the health emergency caused by COVID-19 on digital banking in Trujillo, year 2020; The population was made up of users who make use of the different banks, of legal age, the sample was made up of 184 respondents who make use of the main banks that are BBVA, BCP, Scotiabank, the survey technique and data collection were used. data. As a result of the investigation, it is concluded that the impact of the pandemic has had a significant effect on the development of digital banking, digital banking has grown and developed significantly, one of the main characteristics that should be offered by the electronic banking to be most used is “Security”. In addition, the main reason why customers do not use electronic banking is because they prefer personalized attention, which shows that the culture of using traditional banking is positioned in the minds of Lima customers, there is no evidence of a culture distance purchase.
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