Citas bibligráficas
Anastacio, T., (2024). Planeamiento estratégico financiero y la rentabilidad de la empresa de transportes de carga Salcedo EIRL, Año 2022 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22709
Anastacio, T., Planeamiento estratégico financiero y la rentabilidad de la empresa de transportes de carga Salcedo EIRL, Año 2022 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22709
@misc{renati/1047049,
title = "Planeamiento estratégico financiero y la rentabilidad de la empresa de transportes de carga Salcedo EIRL, Año 2022",
author = "Anastacio Villanueva, Tania Edith",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
ABSTRACT The objective of the research was to establish the way in which strategic financial planning affects the profitability of the Salcedo EIRL Freight Transport company, year 2022; For this, the applied methodology was used, quantitative, non-experimental, transversal, companies in the same sector and financial statements were evaluated. It was found that 93.3% agree with cash flow, 93.3% with investment when there is excess cash, 86.7% with the selection of financing sources, 80.0% with adopting measures to reduce risks ; In addition, the profitability is evaluated to know the ratio of the assets and the owner's profit, therefore, the net margin obtained 0.602, the operational margin 0.1% and the net margin -0.134, also the ROA was -0.091 and the ROE was -3.775 ; In the proposal of the financial strategic plan, the internal and environmental factors of the company were evaluated through SWOT, PESTEL and AMOFHIT, in the same way five axes were applied, each with its objectives and strategies. Therefore, the conclusion was reached that strategic financial planning affects the profitability of the Salcedo EIRL Freight Transport company in a positive way, as it improves its economic performance.
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