Citas bibligráficas
Miranda, E., (2021). Incidencia de la diversificación del mercado crediticio en la rentabilidad del Banco Continental del Perú: 2010-2019 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/18022
Miranda, E., Incidencia de la diversificación del mercado crediticio en la rentabilidad del Banco Continental del Perú: 2010-2019 []. PE: Universidad Nacional de Trujillo; 2021. https://hdl.handle.net/20.500.14414/18022
@misc{renati/1044079,
title = "Incidencia de la diversificación del mercado crediticio en la rentabilidad del Banco Continental del Perú: 2010-2019",
author = "Miranda Escudero, Eder",
publisher = "Universidad Nacional de Trujillo",
year = "2021"
}
ABSTRACT The general objective of this research is to determine the impact of the diversification of the credit market on the profitability of Banco Continental del Perú (BBVA): 2010-2019. The study is non-experimental, longitudinal and correlational. Using an econometric model, the degree of incidence of the market diversification variable and the control variables on the profitability of the institution is evaluated. It was found that the diversification of the credit market has an inverse and significant impact on the profitability of Banco Continental. Where its profitability had a decrease in the analyzed period and this market behaves like an oligopoly where the main financial companies that participate are Banco de Crédito del Perú (BCP), Scotiabank and Banco Continental. Finally, the econometric evidence indicates a good model fit. Where, diversification (B1 = -2.42) has an inverse and significant incidence; while market share (B2 = 0.04), liquidity (B3 = 0.05), efficiency (B4 = 1.77) and solvency (B5 = 0.03) have a direct and significant impact. The variables considered explain 97.6% the profitability of Banco Continental.
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