Citas bibligráficas
Prado, M., (2024). Marketing jurídico y su incidencia en la imagen corporativa de microempresas del sector legal Trujillo, 2023 [Universidad Nacional de Trujillo]. https://hdl.handle.net/20.500.14414/22182
Prado, M., Marketing jurídico y su incidencia en la imagen corporativa de microempresas del sector legal Trujillo, 2023 []. PE: Universidad Nacional de Trujillo; 2024. https://hdl.handle.net/20.500.14414/22182
@mastersthesis{renati/1043840,
title = "Marketing jurídico y su incidencia en la imagen corporativa de microempresas del sector legal Trujillo, 2023",
author = "Prado Chávarri, Massiel Fiorella",
publisher = "Universidad Nacional de Trujillo",
year = "2024"
}
The general objective of the research was to determine the incidence of legal marketing on the corporate image of microenterprises in the legal sector in Trujillo, 2023. The type of research is applied, correlational level, the design was non-experimental, transversal and descriptive in scope. The population was the microenterprises of the legal sector of the city of Trujillo, the sample is made up of 204 microenterprises of the legal sector, the technique was the survey and the instrument was the questionnaire. The results indicated that 36.27% of the microenterprises in the legal sector in Trujillo mentioned that the level of legal marketing is low; 40.20% indicated that the level is medium and 23.53% mentioned that the level is high. Therefore, the level is medium. 44.12% of microenterprises in the legal sector in Trujillo mentioned that the level of corporate image is low; 43.14% indicated that the level is medium and 12.75% mentioned that the level is high. Therefore, the level is low. It was determined that the Rho Spearman value was 0.867, the significance value is 0.000, being less than 0.05. Therefore, it was concluded that legal marketing significantly affects the corporate image of microenterprises in the legal sector in Trujillo, 2023.
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