Bibliographic citations
Torres, D., Canteño, J. (2024). Replanteamiento del modelo de negocio del estudio fotográfico Picstudio, enfocado en la creación de la imagen personal para profesionales [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683524
Torres, D., Canteño, J. Replanteamiento del modelo de negocio del estudio fotográfico Picstudio, enfocado en la creación de la imagen personal para profesionales [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683524
@misc{renati/1041684,
title = "Replanteamiento del modelo de negocio del estudio fotográfico Picstudio, enfocado en la creación de la imagen personal para profesionales",
author = "Canteño Ponce, Judiph Kenya",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The importance of personal image has grown significantly in recent decades due to digitalization and the widespread use of predominantly visual social media. This shift has led many companies and consequently, professionals to feel the need to build an image that stands out and enhances their competitiveness in the job market. However, achieving a competitive personal image requires certain soft skills that are often overlooked due to the demands of various professions. Therefore, there is a growing need for specialized photography services focused on creating outstanding professional images and guiding professionals throughout the entire process. Consequently, a rebranding of Picstudio is proposed, orienting the studio toward the development of personal branding for professionals.
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