Citas bibligráficas
Díaz, V., Deza, V. (2024). Nivel de conocimiento y actitud del marketing odontológico de cirujanos dentistas de universidades públicas y privadas – Iquitos 2023 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2844
Díaz, V., Deza, V. Nivel de conocimiento y actitud del marketing odontológico de cirujanos dentistas de universidades públicas y privadas – Iquitos 2023 [Tesis]. PE: Universidad Científica del Perú; 2024. http://hdl.handle.net/20.500.14503/2844
@misc{renati/1038719,
title = "Nivel de conocimiento y actitud del marketing odontológico de cirujanos dentistas de universidades públicas y privadas – Iquitos 2023",
author = "Deza Salate, Valentina",
publisher = "Universidad Científica del Perú",
year = "2024"
}
Objective: Determine the relationship between the level of knowledge and attitude of dental marketing of dental surgeons from public and private universities, Iquitos 2023. Methodology: The type of research was prospective; quantitative; descriptive and correlational. The sample was made up of 232 registered dental surgeons in the Loreto region. Results: Of the Dental Surgeons from Public Universities, 64.6% had good knowledge and 35.4% had poor knowledge. Among Dental Surgeons from Private Universities, 80.9% had good knowledge and 19.1% had poor knowledge. Likewise, 100% of Dental Surgeons from Public Universities have a favorable attitude about marketing. Among Dental Surgeons from Private Universities, 97.1% had a favorable attitude and 2.9% were unfavorable. Conclusion: It is concluded that the relationship between the level of knowledge and attitude of the Dental Surgeon regarding dental marketing is good and favorable.
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