Citas bibligráficas
Perez, L., (2024). Comunicación organizacional y ventaja competitiva en mypes del sector madera, ciudad de Iquitos periodo 2023 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2788
Perez, L., Comunicación organizacional y ventaja competitiva en mypes del sector madera, ciudad de Iquitos periodo 2023 [Tesis]. PE: Universidad Científica del Perú; 2024. http://hdl.handle.net/20.500.14503/2788
@mastersthesis{renati/1038662,
title = "Comunicación organizacional y ventaja competitiva en mypes del sector madera, ciudad de Iquitos periodo 2023",
author = "Perez Nolorve, Leovina Mercedes",
publisher = "Universidad Científica del Perú",
year = "2024"
}
The objective was to determine the relationship between organizational communication and competitive advantage in MYPES. e used a descriptive correlational research method that did not involve an experimental design. The survey was used as an instrument to collect information. The population of interest consisted of employees of small businesses, specifically microenterprises and small businesses (MSEs), and a representative sample of this population was selected. The results determined, for the general hypothesis, a Spearman's Rho indicating that the two variables present a perfectly positive correlation, with a correlation coefficient of 1.00, meaning that there is a strong relationship between the variables, implying that Hypothesis (H0) is accepted. and Hypothesis (H1) is rejected, suggesting that there is indeed a relationship between organizational communication and competitive advantage 86%; of the workers stated that MYPES always apply, by observing this response I infer that competitive advantage, being a critical element for the success and sustainability of organizations, affects organizations in several ways; market differentiation, greater profitability, customer loyalty and entry barrier for competitors and regarding the organizational communication variable, 53% of the workers stated that organizational communication is almost always observed, 12%; stated that always, 18%, Sometimes, effective organizational communication has a significant impact on the performance, productivity and work environment of a company, as well as its relationship with external stakeholders.
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