Bibliographic citations
Aguilar, M., (2021). Efectividad de la plataforma web 2.0 en marketing digital en el sector financiero en tiempos de covid-19, Iquitos, 2021 [Tesis, Universidad Científica del Perú]. http://hdl.handle.net/20.500.14503/2257
Aguilar, M., Efectividad de la plataforma web 2.0 en marketing digital en el sector financiero en tiempos de covid-19, Iquitos, 2021 [Tesis]. PE: Universidad Científica del Perú; 2021. http://hdl.handle.net/20.500.14503/2257
@misc{renati/1038636,
title = "Efectividad de la plataforma web 2.0 en marketing digital en el sector financiero en tiempos de covid-19, Iquitos, 2021",
author = "Aguilar Flores, Marco Danilo",
publisher = "Universidad Científica del Perú",
year = "2021"
}
In this research, the general objective was to determine the effectiveness of web 2.0 in financial sector clients, while the specific objectives were to identify the most used digital platforms; as well as to specify the effectiveness perceived by users around digital marketing strategies. A quantitative, exploratory-descriptive, cross-sectional and non-experimental investigation was carried out; to a population identified as the customers of the Scotiabank and Interbank banks, having collected a sample of 121 people interviewed, customers of the aforementioned banks. It is concluded about the high value that the user-clients give to the interaction in the web 2.0 to be in contact with their bank; such is the case of the great reception they have, for example: usefulness of digital platforms, product information, etc. In addition to the use that social networks have not only allowed people to be in contact with family and friends, and even be informed of the news worldwide, but also allowed them to be informed of activities and promotions that their bank offered to their customers. clients through social networks, especially Facebook.
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