Bibliographic citations
Bazan, L., Tenorio, C. (2024). Plan estratégico de marketing para una empresa de venta de EPP en el sector de minería [Trabajo de Suficiencia Profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683273
Bazan, L., Tenorio, C. Plan estratégico de marketing para una empresa de venta de EPP en el sector de minería [Trabajo de Suficiencia Profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683273
@misc{renati/1036140,
title = "Plan estratégico de marketing para una empresa de venta de EPP en el sector de minería",
author = "Tenorio Bernabel, Camila De Fatima",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Corporación Provinsur S.A.C. is a specialized company in the sale of products for the industrial sector. They commercialize goods from different categories, such as hardware products, tools, cleaning and protective equipment. Due to the growth of the mining and industrial sector, as well as increased awareness of the importance of work safety through new laws and decrees in Peru, there is an opportunity to increase market share. The objective is to boost sales of its flagship product line, in this case personal protective equipment (PPE). This, through the implementation of a marketing area that enhances the flow of these products with social media strategies, e-commerce development, portfolio diversification and personalized service. This way, it is expected to increase online sales and position the brand in the PPE market.
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