Citas bibligráficas
Timoteo, F., Pacheco, S. (2024). Síclo Fest Perú 2024: Estrategias audiovisuales en reels de Instagram [Trabajo de suficiencia profesional, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/683002
Timoteo, F., Pacheco, S. Síclo Fest Perú 2024: Estrategias audiovisuales en reels de Instagram [Trabajo de suficiencia profesional]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/683002
@misc{renati/1032591,
title = "Síclo Fest Perú 2024: Estrategias audiovisuales en reels de Instagram",
author = "Pacheco Gejaño, Sudy Meylin",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
Síclo is a sports center founded in Mexico in 2015 and has had a presence in Lima, Peru, since 2020. This work analyzes the audiovisual elements used in the Instagram reels created to promote and recap the Síclo Fest Peru 2024, an annual festival organized by the center. In its fourth edition, the event utilized its Instagram profile to strengthen its bond with the community and attract new participants. Five reels were selected that stand out for their ability to reflect the essence of the event, using audiovisual resources that contribute to the effective promotion of the festival.
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