Citas bibligráficas
Saravia, K., (2023). Comunicación estratégica y mejora de la imagen pública de las municipalidades de Cañete, año 2019 [Universidad Nacional de Educación Enrique Guzmán y Valle]. https://repositorio.une.edu.pe/handle/20.500.14039/9847
Saravia, K., Comunicación estratégica y mejora de la imagen pública de las municipalidades de Cañete, año 2019 []. PE: Universidad Nacional de Educación Enrique Guzmán y Valle; 2023. https://repositorio.une.edu.pe/handle/20.500.14039/9847
@mastersthesis{renati/1025407,
title = "Comunicación estratégica y mejora de la imagen pública de las municipalidades de Cañete, año 2019",
author = "Saravia Cama, Karina Milagros",
publisher = "Universidad Nacional de Educación Enrique Guzmán y Valle",
year = "2023"
}
The objective of this research work was to determine the degree of relationship between strategic communication and the improvement of the public image of the municipalities of Cañete, according to the perception of the workers of said entities; The research had in its methodology, a quantitative approach, hypothetical-deductive method, the type of research was correlational and descriptive design. It used the Survey technique and two questionnaires: “Strategic communication questionnaire” and “Public image questionnaire of municipalities” that were applied to 173 workers from the municipalities of Cañete, obtaining the Conclusion: A strong positive correlation of 0.993 was observed between the Strategic communication and public image of the municipalities of Cañete. Taking the coefficient of variability (r2= 0.986), it is established that strategic communication determines 98.6% of the public image of the municipalities of Cañete, during the year 2019.
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