Bibliographic citations
Espinoza, L., Bendezu, A. (2024). Inteligencia artificial en las decisiones de rentabilidad en las empresas peruanas del sector financiero durante el 2023 [Tesis, Universidad Peruana de Ciencias Aplicadas (UPC)]. http://hdl.handle.net/10757/682132
Espinoza, L., Bendezu, A. Inteligencia artificial en las decisiones de rentabilidad en las empresas peruanas del sector financiero durante el 2023 [Tesis]. PE: Universidad Peruana de Ciencias Aplicadas (UPC); 2024. http://hdl.handle.net/10757/682132
@misc{renati/1009739,
title = "Inteligencia artificial en las decisiones de rentabilidad en las empresas peruanas del sector financiero durante el 2023",
author = "Bendezu Pilco, Alan Paúl",
publisher = "Universidad Peruana de Ciencias Aplicadas (UPC)",
year = "2024"
}
The general objective of the study was to analyze the role that artificial intelligence plays in profitability decisions in Peruvian companies in the financial sector in 2023. For this purpose, a basic methodology was used, at a descriptive level, with a qualitative and design approach. not experimental. The study population was made up of 64 Peruvian companies in the financial sector and the sample was 9 companies in said sector. The technique used to collect information was the interview and the instrument used was the semi-structured interview guide. The results show that the role played by artificial intelligence is data optimization, process optimization, data analysis and identifying trends. Finally, it is concluded that the technological development of artificial intelligence helps to interpret data, make processes more efficient, predict behaviors and better manage information, thus improving profitability decisions.
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