Bibliographic citations
Bazalar, A., (2022). Diseño de estrategias de posicionamiento del proyecto “rutas turísticas sostenibles” para un tour operador de Lambayeque enfocada en el segmento familias de Lima [Universidad Antonio Ruiz de Montoya]. http://hdl.handle.net/20.500.12833/2388
Bazalar, A., Diseño de estrategias de posicionamiento del proyecto “rutas turísticas sostenibles” para un tour operador de Lambayeque enfocada en el segmento familias de Lima []. PE: Universidad Antonio Ruiz de Montoya; 2022. http://hdl.handle.net/20.500.12833/2388
@misc{renati/1007508,
title = "Diseño de estrategias de posicionamiento del proyecto “rutas turísticas sostenibles” para un tour operador de Lambayeque enfocada en el segmento familias de Lima",
author = "Bazalar Atoche, Alexa Paulina",
publisher = "Universidad Antonio Ruiz de Montoya",
year = "2022"
}
Ecoserv is a tour operator with nine years in the touristic market that manages a Lodge located in northern Peru. The company has a project called "Sustainable Touristic Routes" that was the first winner of the Tourism Entrepreneurship program organized by the Foreign Trade and Tourism Ministry. During these years, the travel agency has consolidated in the local market with the Chiclayan visitors for its service proposal. This company integrates the touristic products with the hotel and its main actors that are the artisan’s resident in Illimo - Lambayeque. Currently, the tour operator seeks to capture the family’s segment in Lima by offering its project's products. To this end, this thesis analyzes the current situation of the country, the current positioning of Ecoserv in the face of the pandemic, the study of the travel agency's competition, the travel features of Lima's families and the trends of digital touristic marketing. This is done through secondary information sources and the use of qualitative research tools that allow, at the end of the document, to design strategies for positioning Ecoserv's touristic products, in the medium term, for the families in Lima.
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