Citas bibligráficas
Ñopo, A., (2023). Diseño de un Plan de Marketing para recuperar el turismo en el destino Callao [Universidad Antonio Ruiz de Montoya]. http://hdl.handle.net/20.500.12833/2569
Ñopo, A., Diseño de un Plan de Marketing para recuperar el turismo en el destino Callao []. PE: Universidad Antonio Ruiz de Montoya; 2023. http://hdl.handle.net/20.500.12833/2569
@misc{renati/1007107,
title = "Diseño de un Plan de Marketing para recuperar el turismo en el destino Callao",
author = "Ñopo Fernández, Ali Lilian",
publisher = "Universidad Antonio Ruiz de Montoya",
year = "2023"
}
Callao is a symbol of Peru's wealth and tourism potential due to its strategic location and proximity to Jorge Chávez International Airport and the country's main port (Regional Government of Callao, 2021). It is also home to several tourist attractions that stand out for their historical, culinary, artistic, cultural, and natural importance, such as the Miguel Grau Plaza, the Cuban Art Museum, Callao Monumental, the Fugaz Museum, the Ventanilla Wetlands, the Palomino Islands, the Real Felipe Fortress, and the Abtao Museum, among others (Callao Regional Government, 2021). Some are managed by public or private entities such as the Ministry of Foreign Trade and Tourism (MINCETUR), the National Service of Natural Protected Areas (SERNANP), the Ministry of Culture through its Decentralized Directorate of Culture, the Regional Government of Callao, district municipalities, the Navy and the Peruvian Army (Pomarica, 2018). Which evidences that through a Marketing Plan it is possible to develop strategies that allow obtaining a varied, authentic and competitive tourist offer over other destinations in the country and the world.
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